Alcon has partnered with e-sports company Complexity Gaming to help raise awareness about the impact of extended digital device usage on the eyes.
“Proper eyecare is an essential part of our ongoing commitment to improve the holistic health and wellness of e-sports athletes,” said Jason Lake, founder and CEO of Complexity Gaming. “Partnering with Alcon will help educate our players, content creators and the community at-large on the importance of ocular health.”
Alcon’s Jeff Huffman, senior marketing director, said he’s excited about the 12-month partnership and the opportunity to offer gamers relief from dry eye symptoms so they can “keep their eyes on the prize.”
