Beliefs vs action in CL practice

The research also highlighted the financial upsides of CLs, but only 47% of respondents said their practices quantify the business impact of CL patients compared with those using other forms of vision correction. Of those who do perform some type of assessment, 56% reported CL patients were more profitable.

When asked about what impacts a positive CL culture, product access and advancements topped the list followed closely by elements over which a practice has more direct control, such as education and training, in-office advocacy and the emotional and professional benefits staff receive by prescribing CLs.

“The golden thread across our culture research findings is opportunity – opportunity to have more patient conversations, opportunity to enhance certain practice elements to motivate colleagues and opportunity to better measure the substantial economic value of contact lenses to the eyecare community,” said Stan Rogaski, CLI executive director.

The report, The Culture Calculation: Data-Backed Behaviours for Contact Lens Success, is available here.