Simple adjustments to how eyecare practices communicate with patients may attract a significantly higher number of contact lens (CL) wearers, according to new data from the Contact Lens Institute (CLI).
The findings reveal significant untapped CL demand, with almost one in two (47.8%) glasses wearers who have never tried contacts saying they are highly interested. However, only one in 10 (10.5%) said their optometrist or ophthalmologist had recommended contact lenses, with even lower rates for exam staff (6%), optical/eyewear display staff (3%) and administrative staff (2%) within the office.
CLI’s full ‘See Tomorrow’ consumer research report is due this month.
