Global toy giant Mattel has released a blind Barbie and a Black Barbie with Down syndrome, encouraging more children to tell their stories through play.
“We recognise that Barbie is much more than just a doll; she represents self-expression and can create a sense of belonging,” said Krista Berger, senior vice president, Barbie. “We are committed to creating products that represent global belonging and inclusivity in the doll aisle.”
Partnering with the American Foundation for the Blind (AFB), Mattel sought to ensure details of the blind Barbie doll – including eye gaze, fashion, accessories, packaging experience and e-commerce communication – accurately depict individuals with blindness or low vision.
The doll comes with a white and red cane with an identifiable marshmallow tip and stylish, functional sunglasses. Conducting testing with blind and low-vision children to ensure that the doll provided an accessible and satisfying play experience, Barbie designed the doll’s fashion to include a satiny pink blouse with a textured ruffle skirt for tactile interest. Barbie worked with AFB to create accessible packaging for the doll, including ‘Barbie’ written in braille on the package.
Next, will there be a blind addition to Ken’s Mojo Dojo Casa House?
