Bollé has launched a new augmented reality (AR) sunglass experience, allowing users to experience its flagship, photochromic Phantom lens technology on their smartphones before buying.
In partnership with QReal and M7 Innovations, Bollé’s AR experience is a first for the sunglass industry, said Bollé Brands’ vice president Louis Cisti. “In the new normal of retail, Bollé recognises that safety is now the most important thing. Consumers demand shopping encounters that minimise physical interaction. However, when it comes to buying premium sunglasses, they still have high expectations and expect to see tangible benefits. Bollé’s AR try-out does all that heavy lifting.”
Using Instagram, users can try out Bollé’s Phantom lens in the brand’s Chronoshield model. After seeing the glasses on their face, users simply flip their camera from selfie-view to front-facing, superimposing the lenses on their actual view. Users can then introduce sunglass effects like high contrast, anti-fog and light-adaptation into their real surroundings to see what the world looks like through the lenses.
Distributed by the Sunglass Collective (Eyes Right Optical)
