Leaning on designs driven by augmented reality (AR) and artificial intelligence(AI), Bollé Brands has launched eco-friendly sunglasses and cycling helmets.
Developing its Volt+ high-contrast lens, Bollé said it used AI to evaluate 20 million colour combinations before deciding on the perfect lens. It also introduced AR technology for virtual try-ons and to offer customers the experience of ‘wearing’ its top-of-the-line Phantom lens.
eco-nylon frames
Bollé brand Serengeti’s new eco-nylon frame material serves as the centrepiece of its new sport collection. “Climate change is the most important issue facing humanity and it’s more important than ever before to ensure we take steps to minimise our ecological impact,” said Arnaud Falce, Serengeti’s creative director.
