Those experiences set her on a near-decade-long journey exploring both the positive and negative impacts of language used by health professionals. In workshops and keynote addresses across the globe, including in her native New Zealand and her new home, Australia, she has shared her knowledge with staff working in diverse settings, from hospitals to universities to the optical world – most recently at the 2025 RANZCO Annual Scientific Congress in Melbourne.
Diagnosis – the fear factor
The words used at diagnosis can shape a patient’s perception of their future, but they can also impact how they view you as their clinician. Optometrists often deliver the first shock, perhaps during a routine check when a patient suddenly hears they’re showing signs of glaucoma or retinal disease, with a possibility of permanent vision loss. Ophthalmologists then step in to deliver the procedural reality of scans, medication and surgical options, along with their risks.
“One of the biggest things to realise is how prevalent fear is in many people. That fear can derail the entire conversation because they can shut down,” says Callander. She says a good first step for clinicians is to recognise this fear and how it might impact the message they want to get across. The next is to think about how setting expectations at the start of an appointment can reduce anxiety and signal there’s ample time for both parties to be heard. She suggests opening with something like: ‘We’ve got half an hour together today. I have some important things to talk about with you, but I also want to make sure we cover any concerns you have.’
After delivering the diagnosis and speaking through initial patient questions, Callander recommends building a short follow-up appointment into the care pathway to deal with possible overload. “You can say, ‘I’ve given you a lot of information and you are likely to have a lot of emotions. But I’m with you throughout this and I’m going to do what I can to help ensure that this new life is as smooth as possible. You’re sure to have more questions, so when you go home, write them down and we can speak in a week or so and go through your concerns together.’”
Another aspect she says is often overlooked, one that presents as “a massive opportunity”, is considering the entire patient journey, from the phone call or email to arrival and departure. Reception staff can do some of the ‘heavy lifting’ by creating emotional calmness before patients even reach the consulting room. Simple prompts, such as a paper or digital questionnaire, can invite them to think of questions they want to ask. Callander suggests framing it as ‘Help us to help you by understanding what your concerns are and what you’d like to get out of our time together’.
Openers and closers that count
While fear can affect a consultation, confusion can be just as overwhelming. In her own experience as a parent, Callander remembers not understanding the words clinicians were using. “I didn’t even know how to spell them,” she says. “You’re so confused and then you get angry, because feeling confused makes you feel stupid. And feeling stupid makes you feel even angrier.”
This confusion-driven rollercoaster of emotions has many downsides. Patients may come back with the same questions over and over again and waste time, or they might not even understand enough to follow their prescriptions properly. “Unfortunately, when they come back, they’re not likely to be kind and calm if things go wrong, like if their appointment runs late. They’ll be the quickest ones to get vocal and this has follow-on effects on your staff. The whole place can become emotional very quickly!” Callander says.
That’s where she points to the value of strong consultation openers and closers. “It might be a simple, ‘Do you know why you’re here?’, as some patients get referred and aren’t sure why. Others may not even know what an ophthalmologist is,” she says.
