Contact lens (CL) company, Coopervision has bundled its offerings together to create a series of initiatives designed to drive contact lens profitability and inspire loyalty among practices’ patients.
Wittily described as its “Optomism mission”, the company says it’s passionate about its new business proposition, which it hopes will make practice owners more optimistic about their future. “Contact lenses can sometimes be overlooked as a profitable opportunity. Coopervision has developed numerous tools, techniques and products to help drive best business practice where both glasses and contact lenses are for all patients.”
Specifically, Coopervision’s initiatives include: its exclusive optometry-only and house brands, Ascend, Liberty and Softview; its ‘See Both Ways’ promotional package to encourage higher CL and glasses sales; its speedy delivery service; and its comfort guarantee, amongst other services designed to assist both the optometrist and patient in adopting contact lenses within their eye care plan, said the company. “The Coopervision Agents of Optomism aim to restore optimism in optometry to help you transform your contact lens business… (giving) you the tools, techniques and products you need to help transform your contact lens business and generate measurable growth.”
