The Essilor ANZ road show has officially launched two new, innovative lens products (Crizal Sapphire and Varilux X) and introduced the new Australian and New Zealand (ANZ) chief operating officer, Pierre Longerna - all with a dose of glitz, glamour, news and celebration.
Essilor dollars and marketing support
Essilor Plus offers a private and secure resource portal, including a KPI (key performance indicator) dashboard, to show the practice owner where they need to focus; lots of marketing collateral to help the practice owner market their business better; and 75 white papers covering a host of different clinical areas, such as myopia and blue light.
Essilor’s latest practice staff motivator is “Essilor dollars”. Platinum partner practice owners can nominate staff to receive say 100 or 200 Essilor dollars, which they can use to purchase prizes in quarterly, online auctions.
Essilor has also arranged partnerships with a number of online and traditional marketing and PR agencies to provide discounted support to platinum partners who wish to improve their marketing strategy and activities, she said.







