EssilorLuxottica and Ferrari have renewed their partnership with a multi-year agreement, allowing the global eyewear company to continue to design, produce and market eyewear products featuring the Scuderia Ferrari and Ray-Ban brands.
The licensing includes the first collection of eyewear featuring the Prancing Horse trademark and will expand EssilorLuxottica’s sponsorship. The Ray-Ban logo, in addition to remaining on the Formula 1 single-seaters, will appear for the first time on the cars and apparel of the official drivers in Competizioni GT, competing in the World Endurance Championship with the Le Mans Hypercar and in a Gran Turismo championship with GT3 cars.
“There is only one Ferrari, and our story together has been exciting since the beginning. With our first Ray-Ban and Scuderia Ferrari collaboration we saw the passion racing fans have for the Ferrari brand and the strong crossover between racing and fashion translated very well into eyewear. With our expanded partnership, we will bring that excitement to many more consumers around the world, further developing Ferrari in the eyewear category,” said Francesco Milleri, Chairman and CEO of EssilorLuxottica.
The agreement is effective from 1 January 2023.
