EssilorLuxottica and Diesel have signed a 10-year exclusive license agreement for the design, manufacture and global distribution of Diesel eyewear.
The new collections will be developed under the leadership of Diesel creative director Glenn Martens and will play in a daring and irreverent way with materials and technologies, embracing Diesel’s growing base of Gen-Z brand builders, offering gender-neutral eyewear for everyone, the partners said.
“We have long admired Diesel’s founder, Renzo Rosso, for his truly disruptive entrepreneurial vision and his unconventional approach. We are excited to share that spirit with consumers around the world, bringing them innovative and highly creative eyewear that is unique to Renzo and the Diesel DNA,” said Francesco Milleri, chairman and CEO of EssilorLuxottica.
The agreement is effective immediately until 31 December 2029, with an automatic renewal option of a further five years. The first collection will be available from 2025.
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