Etnia’s new collection has been launched with the I’MPERFECT campaign, featuring models chosen for their unique beauty, challenging conventional standards. “It’s an imperfect campaign that re-examines the idea of perfection itself and champions what is unique in us all,” said Etina. Wearing frames from the striking, colourful collection, models share personal stories relating to their eyes in order to showcase the range, celebrate diversity and empower anyone who ‘feels they don’t fit the mould’.
Distributed by CMI Optical.
