Ophthalmologists have aired doubts about whether an eye colour changing balm promoted by Scott Disick on his Instagram could actually work, Buzzfeed reports.
Disick - whose main claim to fame is having fathered three children with Kourtney Kardashian - reportedly urged followers to buy the iColour product from Amazon indicating he was paid for the post promoting the product which claimed it would "naturally" change eye colour over time.
On its Amazon listing, IColour says its NZ$50-a-month drops inhibit the activation of key enzymes to block the production of melanin in the eyes. However, eye experts told Buzzfeed the drops were unlikely to work.
American Academy of Ophthalmology spokesperson, Minnesota ophthalmologist Dr Andrea Tooley explained genes determined how much melanin was in the cells in the iris, which in turn dictated eye colour. She said eyes with a lot of melanin would be dark brown while those with very little would be blue, and “everything else is somewhere on a scale between the two extremes.”
Some diseases, she admitted, could change eye colour, but "those are all conditions that you don’t want to have."
