Hoya has repositioned it’s brand adding the tag, ‘For the Visionaries’, to champion eyecare professionals providing the gift of sight.
“Every day, eyecare professionals (ECPs) provide the gift of clear sight and Hoya shares their passion and commitment to improving patients’ lives,” said Alexandre Montague, CEO, Hoya Vision Care. “Collaboration and mutual respect are key drivers for Hoya, enabling ECPs to improve sight for their patients through the provision of optimal vision solutions. Sharing their values of care, knowledge and foresight, Hoya strives to support ECPs in achieving improved vision for patients worldwide.
“By rolling out this positioning, Hoya reinforces its commitment to recognise and champion ECPs, which has always been an integral part of the company’s mission.”
