Hoya Vision Care and the International Myopia Institute (IMI) have joined forces to promote advocacy and education in the fight against myopia.
The purpose of this partnership is to raise myopia awareness and the importance of practicing myopia management with an evidence-based approach, they said in a joint statement. It will also seek to advance research in the field, “collaborate on improving standards of care in myopia management and inform and educate key stakeholders on the condition’s prevention, treatment and management.”
As an official platinum sponsor of IMI, Hoya will have an industry seat at IMI board meetings, together with other industry leaders and myopia specialists. The two entities will also collaborate on the creation of additional multimedia content, including summary videos for each published IMI whitepaper, which will be shared through channels including IMI’s website and Hoya’s learning modules for eyecare professionals.
“This strategic partnership with the renowned International Myopia Institute aligns with one of Hoya Vision Care’s core missions to share relevant information, proven research and innovative solutions with the eyecare community as we work collaboratively to address the growing problem of global myopia,” said Pascal Blaser, global medical affairs manager myopia at Hoya Vision Care.
“IMI welcomes Hoya on board. There still remains much to do in raising myopia awareness and encouraging the practise of evidence-based myopia management among eyecare practitioners. The eyecare profession plays a dominant role to educate the general public and make them aware of the impact of this progressive eye disease and the available management approaches. Early prevention and treatment are the keys to manage this ocular condition,” added IMI chair, Professor Serge Resnikoff.
