Howick Village Optometrists (HVO) held a promotional evening event on the 21 November 2017 to showcase the new Face & Cie range of frames. Clients were invited to the practice, which has been providing eye wear products to the Howick community since the 1960s, to view the largest collection of Face & Cie frames and faceplates in New Zealand.
“We invited some patients who already have the product and couldn’t wait to see the entire range,” said HVO co-owner Frith Jenkins. “Other attendees, who were new to the product, had a ball talking to those already converted and swapping and trying on each other’s clip-ons. It was a fabulous opportunity for our clients to interact with the supplier, giving tremendous feedback.”
The event was a resounding success with 90% of all invitees attending and many frames and more than 60 clip-on fronts sold, all in just three hours. “Having so many clients in the shop, laughing and chatting to each other was fun; great for Howick Village Optometrists client relationships!” said Jenkins.
“Face & Cie continues to grow in this market as more and more people wear them, get enthusiastic about them and share their enthusiasm with the people they mix with. It’s the best form of marketing,” said David Bearpark from Little Peach, the exclusive distributor for Face & Cie in New Zealand.
