Myopia Action Month returns this September

Following a successful inaugural year, Myopia Profile has announced the return of Myopia Action Month in September 2024.

The global event will deliver 30 days of tailored education and industry collaboration to empower eyecare professionals (ECPs) to more effectively address myopia, helping counter growing prevalence rates, said Dr Kate Gifford, organiser and co-founder of Myopia Profile.

“When we launched Myopia Action Month last year, feedback from the eyecare community and the industry was essential in shaping the curriculum. Heading into the second year, we’re expanding upon a successful foundation. The 2024 edition will bring even more engaging content and practical learning experiences,” she said.

This year’s programme features two educational tracks, ‘Foundations’ and ‘Advanced’, each offering an on-demand package of four 15-minute recorded lectures covering a variety of topics. Sponsor product videos will accompany Myopia Profile’s science-based lectures to support practical understanding and social media activities will also encourage ECPs to post, share and discuss Myopia Action Month.

There are also new resources designed to empower ECPs at any stage to refine their myopia action plans and management strategies, said Dr Gifford. “Our 2024 event will introduce new practice support, online courses, downloadable resources and a host of other additions. We had a fantastic first year and we’re committed to making this September even more valuable in turning myopia knowledge and awareness into action.”

The initiative is aligned with the World Council of Optometry’s advocacy for myopia patient care.