New Kenmark brand – Elliot Ives

Kenmark has introduced a new brand, Elliott Ives, offering classic, casual styles built for everyday comfort. Made for the sophisticated-not-showy customer, the frames appeal to practical sensibilities with thoughtful details that are more timeless than trendy, said a Kenmark spokesperson. “They’re the perfect fit for anyone seeking affordable, designer-quality frames that suit a laid-back style,” they said.