Timed for the sunglass season, Younger Optics has launched its new NuPolar campaign, responding to a shift in consumer behaviour and attitude, together with a suite of new point-of-sale materials for practices.
“As people spend more time outdoors in a Covid-safe way to socialise, enjoy recreation and to exercise, quality outdoor vision solutions have never been more relevant or necessary,” said Craig Johnston, Younger Optics ANZ sales manager. “Extended time outdoors coupled with consumers’ heightened focus on health and quality of life, the appeal of polarized lenses has never been greater.”
The new campaign, You’ve Never Seen Better, is bright, vibrant and crisp, representing the vision NuPolar polarized lenses provide wearers, said Johnston. Point-of-sale material, including posters, window decals to add depth and social media content is available free at www.youngeroptics.com.au.
