Optometry Australia (OA) has launched a new shared strategic plan for 2021-2024, with four key areas of focus.
“This plan tables our commitment to supporting members, sustaining our sector’s evolution by continuing to strengthen optometry’s reputation as a core health profession, and to building community awareness of the necessity of visiting an optometrist regularly throughout life,” said OA’s president Darrell Baker. The plan builds on the solid outcomes that the national team and the state divisions have delivered over the past three years, he said. “Our sector has strengthened substantially as a result of this work – and more recently, emerged strongly from one of the most testing times in our history.”
According to OA, its four key areas of focus are:
- Evolving scope of practice: OA will strongly advocate for Australia’s highly skilled optometry workforce to be utilised at its maximum scope across the health system, and for the profession’s scope of practice to evolve to meet community need
- Continuing professional education: OA will continue to provide the right education and tools to its members so they are placed in the best position to meet community eye health expectations, emergent eye health conditions and the evolving scope of practice
- Structural optimisation: As a federated organisation, OA will ensure it is working with its state divisions to generate greater efficiencies and more consistency in member services to deliver exceptional member value
- Sustainability: OA will continue to have a thorough understanding of the conditions that are moulding the sector and the organisation’s future by having the foresight to innovate through the adoption of new services, new technologies, new skills and new ways of doing business.







