Helping customers understand that sunglasses are not a seasonal indulgence but a year-round necessity for eye health can be tricky on cloudy winter days. But by offering an Rx programme, Bollé and Serengeti, known for their sophisticated, stylish models, are making it easier for eyecare practitioners to offer just that.
For sports enthusiasts, being able to enjoy high-tech lenses which provide seamless photochromic adaptation such as Bollé’s Phantom, or to have anti-fog and anti-scratch coating, is hugely attractive for winter training. But it’s not just for athletes. Driving is made easier with polarised lenses which eliminate glare and lenses which filter light but also enhance colours and contrast, such as Serengeti’s Spectral Control technology.
These innovations empower eyecare practitioners to offer patients not only superior vision correction and optimal UV protection, but also reduce risks of cataracts and macular degeneration and offer an enhanced quality of life.
Bollé and Serengeti are available from MSO. Email [email protected].
