With a brand-new catalogue, a streamlined website and newly organised, simple-to-understand product ranges, including its bespoke case, cloth and lens cleaner packages, Optica Life Accessories was celebrating months of hard work to make everything much simpler for customers at ODMA25.
“We’re quite excited about it,” said Tom Nichol, managing director of Optica. “We’ve repositioned and relaunched our look… we’ve got everything aligned and we've expanded the range, so we are truly that one-stop shop.” The company’s catalogue and website now clearly sets out Optica’s bespoke branding propositions, he said, including its:
- Logo Luxe range, which allows practices to quickly order cases, microfibre cloths and even lens cleaners, embossed with the practice’s name and logo, in a range of sizes and colours
- Picture Perfect range, allowing a practice to incorporate a picture or image that is iconic to that practice
- Bespoke Branded range, fully customisable to a practice with internal and external messaging as specified by the practice.
Though these product options have been available for a couple of years, the options and stages involved are now all clearly detailed in the new brochure and on the website, and they have really begun to take off, said Nichol, with 20% of practices now choosing Picture Perfect, for example, to immortalise where they are based for customers.
More and more practices are realising bespoke accessories, like cases and cloths, are a branding opportunity that helps set them apart, he said. “It’s a good way to stay relevant in their customer’s mind and it can be a conversation starter – you might go to a dinner party and put your case on the table and someone starts talking about the picture and all of a sudden you’re talking about your favourite optometrist and the practice has a new customer.”
