Featuring Mercedes-AMG Petronas Formula One drivers Lewis Hamilton and George Russell as the campaign heroes, De Rigo’s Police is the official team sponsor for a fifth consecutive year.
Celebrating its 40th anniversary, Police’s logo will be visible on the drivers’ helmets, while the brand’s sunglasses and optical frames will be worn by the drivers and the racing team.
Massimo De Rigo, executive vice president of De Rigo Group, said, “We are extremely proud to be renewing this prestigious partnership between Police, our leading house brand, and the Mercedes-AMG Petronas Formula One team. This represents a unique opportunity to strengthen our ties with one of the world’s most popular sports and, once again, join one of the world’s top teams on the track – a team with which we share the values of excellence, technology and innovation.”
Founded in the ‘80s as a De Rigo Group eyewear brand, the Police line now encompasses an extensive range of products characterised by premium quality materials and an urban spirit.
