New research from the Contact Lens Institute (CLI) indicates purchase factors are the primary driver of consumer online contact lens (CL)-related searches, representing 65% of the top 20 queries by volume.
This latest US and Canada survey also indicated a considerable need to enhance patient education specific to CL removal and dual wear (shifting between CLs and glasses).
Among the top 20 CL-related searches on Google, 10 were purchase orientated, representing 65% of total volume. Of those, five pertained to specific CL retailers (53.5% by volume) and four pertained to price (9.75% by volume). That prevalence implies practices may benefit from proactively discussing purchase dynamics ahead of and during exams, not waiting until a patient reaches the practice, said CLI. “This includes price-performance alternatives and total cost – elements that prior CLI research found were important to current wearers,” the report said.
