Designed for today’s fashion-conscious man, Evatik’s 2022 collection is clean and modern, striking the perfect balance between comfort and luxury.
The collection’s campaign, ‘Desert Escape’, was shot in a spectacular desertscape, complete with Joshua trees and amazing rock formations. The result is rugged and sophisticated, much like the 2022 collection, which features a modern, earthy palette offset with seasonal pops of colour, custom components and a variety of shapes and materials. “We wanted to capture the classic yet modern appeal of the Evatik brand in a manner that was relaxed and casual, but with a bit of edge. The natural ruggedness of the location worked perfectly with our 2022 eyewear collection,” said Alexis Nyiro, WestGroupe’s director of marketing and product development.
