Safilo, Marcolin go to Black
Black Eyewear has been appointed sole New Zealand distributor for Safilo and has taken on five Marcolin brands.
Previously specialising in sunglasses, including Safilo’s sun range, the new appointments mean Black Eyewear will now add all Safilo’s optical brands, including Carrera, Polaroid, Safilo, Kate Spade, Hugo Boss, Jimmy Choo, Max Mara, Marc Jacobs, Givenchy, Fendi and, more recently, Levi’s and David Beckham, to its books. It will also take over the distribution of Dior and Dior Homme eyewear until the end of 2020 when Safilo’s license with Dior’s parent company, luxury fashion group LVMH (Louis Vuitton Moët Hennessey), expires. The end of the Dior contract is part of LMVH’s late 2016 decision to focus on producing its own eyewear through its Marcolin joint venture, Thélios.
For Marcolin, Black will now distribute Tom Ford, Guess, Viva, Timberland and Skechers, which had previously been distributed by the now closed Healy Optical Group.
It’s a big year for Black Eyewear, securing both the Safilo and Marcolin ranges and subsequently making significant investments in personnel, technology and marketing and supply chain capability specific to optical wholesale, said director Sven Ericson.
