This year’s Silmo, the quintessential European optical show, promises to be a dynamic one, say organisers, with 92% of objectives achieved five months prior to the show’s opening and more than 53,900 attendees expected to visit more than 1,650 exhibitors from across the world.
Silmo Next’s hackathon
At the heart of the fair is Silmo Next, the show’s futurology space with themed lectures on markets and innovative business corners focused on anticipated technological changes.
This year’s Silmo Next includes the world première of the Silmo Hackathon, a 24-hour, non-stop team event, where international multidisciplinary teams of five people attempt to outdo each other imagining tomorrow’s retail world. Open to professionals of vision, distribution, merchandising, design, social sciences, marketing and production, this collaborative event is expected to provide stimulating answers to what lies ahead.
This year also sees the return of “La Sélection”, an exclusive panorama of the exhibitors’ trendy products, presented and showcased in collaboration with the digital magazine Trends by Silmo.
