For the fourth year in a row, Specsavers has been named Australia and New Zealand’s most trusted optometry brand in Reader’s Digest magazine’s 24th annual Most Trusted Brands survey.
Dr Ben Ashby, Specsavers’ director of optometry, welcomed the news. “It is great to see that our customers recognise us as a brand that provides a mix of greater choice, high quality, accessible and affordable eye and hearing care. This acknowledgement is a testament to all our partners and store teams working tirelessly every day to ensure that expert eyecare is available for all Australians and New Zealanders.”
For the second year running, Specsavers Audiology Australia was also highly commended for hearing services, while Specsavers Audiology New Zealand received the same recognition for the first time. In New Zealand, OPSM and Visique were highly commended in the optometry category, as were OPSM and Laubman & Pank Optometrists in Australia.
The Most Trusted Brands awards are based on an independent market research survey with a representative sample of more than 2,800 Australians and 1,700 New Zealanders across 74 categories of products and services.
