Transitions new lenses launch at the end of 2018 was a hoot. Held at the Grand Millennium Auckland, the audience was treated to refreshments, followed by a snazzy video promoting its new Style Colours range (the blue Sapphire is stunning) and unveiling its new Style Mirrors collection.
Modelled by members of the audience (including yours truly) after first being put through their paces under the UV lamp, the new Style Mirrors collection was welcomed with a host of positive oohs and ahhs.
Stuart Cannon, Transitions Optical’s general manager Asia Pacific, kept the presentations to a minimum, allowing the video and lenses to talk for themselves, with plenty of time for all to experiment with the UV lamp and lenses (all beautifully presented in gorgeous Eyes Right Optical frames).
Transitions new portfolio of photochromic lenses results from its latest partnership with American fashion designer and new Transitions’ brand ambassador Christian Siriano. Four new style colours (sapphire, amethyst, amber and emerald) were launched last year, while the six new Transitions mirrors (gold, silver shadow, red, pink, blue and green) should be available this year.
“We needed to create relevance, so more people can see Transitions being part of their life,” said Cannon. “It’s also about desirability… and how we can increase the cool factor.”
