The US Vision Council’s latest report highlights a continued trend toward more budget-friendly frame and lens purchases, as consumers buying in-person increasingly opt for spending less than US$100 (NZ$168) on eyewear.
This movement away from higher out-of-pocket spending on luxury eyewear options has remained consistent over the past two years and became even more pronounced in the third quarter of 2024, authors wrote. Online purchases, in contrast, are not following this budget-focused trend.
Other key findings from this quarter showed a decline in annual eye exams, a resurgence in online contact lens sales and new data on out-of-pocket eye-exam spending.







