Visique has won Canstar’s ‘most satisfied customers’ award for optometry businesses for the third year running.
Neil Human, CEO of Independent Optometry Group, owner of the Visique brand, said customer satisfaction is driven by Visique’s patient-centric approach and personal touch. “As a group of independent optometrists, winning the Canstar award for the most satisfied customers for the third consecutive year now reflects the incredible emphasis and dedication our practices place on putting their customers first.”
Canstar’s optometry research identified the main drivers of customer satisfaction were customer service, value for money and advice. After-sales service, range of products and store accessibility were less important. Visique was the only brand that received five stars across all drivers.
The survey, which included 1039 people who had visited an optometrist during the year, found New Zealanders are spending on average NZ$414 for a pair of glasses, slightly less compared to the NZ$448 spent last year.
Canstar’s research also showed people in the 60+ age bracket and retirees invest more in their glasses and contact lenses compared to the market average. Visique has a strong presence in this demographic, said Canstar’s New Zealand general manager Jose George. “The older demographic’s importance to the optometry industry will likely increase as New Zealand’s population ages,” he said. “This group clearly appreciates a good pair of glasses, and Visique is meeting its needs.”
