Visique has won this year’s Canstar Blue Award for customer satisfaction in the New Zealand optometrists’ category.
As Visique practices are part a cooperative of independent optometrists, now called The Independent Optometry Group (see February’s NZ Optics), not a chain, they are extremely proud of this result, said Neil Human, chief executive of The Independent Optometry Group.
“This is a fantastic result and a strong endorsement of our practice owners and their staff and the attention that they pay to servicing their customers’ needs - the very reason we are now this year’s award winners.” It also shows how Visique’s practice owners are succeeding in what is a very competitive market, he added.
Launched in June 2011, Canstar Blue is a customer satisfaction research and ratings business set up to help consumers make better purchasing decisions. In New Zealand it surveyed 2,500 New Zealand consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers who have used a national chain of optometrists within the last three years – in this case, 1,262 New Zealanders. Visique scored a maximum five stars in every category, beating Specsavers and OPSM which were second and third respectively.
