Iconic British Eyewear designer William Morris has launched the William Morris Gallery Eyewear Collection.
A world-famous designer, craftsman, poet and political activist, the older William Morris was a founding member of the British arts and crafts movement in 1834. His exquisitely designed textiles, wallpapers and home wear are still popular today, and synonymous with iconic British department store John Lewis.
The partnership between Robert Morris, founder and designer of today’s William Morris eyewear company (William is his middle name) and the iconic textile designer, was brought about by product development specialist and retro eyewear dealer Lauretta Dives. “I simply asked Robert, why aren’t you doing William Morris by William Morris?”
Dives then approached The William Morris Gallery in East London, the older William Morris’ former home and caretaker of his art and artefacts collection. The gallery was delighted as they said they kept getting calls for William Morris eyewear, Dives said. “They are delightful people and it’s a great collaboration. They’ve been so supportive because they love their product and they loved the eyewear (Robert) produced.”
It is the most obvious collaboration, said Robert Morris. “For over 20 years I have been asked if we are connected with William Morris, the designer, and I am delighted that through this collection we can now officially claim our place in the great British heritage design tradition.”
