I’ve been in optics for 27 years and from all my years’ experience in optical marketing I can say with certainty that Blur is a one-of-a-kind brand, built on four key pillars – uniqueness, exceptional service, quality eyecare and personalisation. From billboards to google ads to the in-store experie
In theory, fitting scleral lenses for my dry eye patients was a logical evolution for both my dry eye and rigid gas permeable (RGP) contact lens practice specialities, but there were a few obstacles to making it a success in practice. Time was a significant issue. Dry eye patients typically have num
Almost as soon as pandemic and lockdown arrived, we were talking about the lasting changes this might bring: the ‘new normal’. I got a bit tired of hearing the phrase, but I was all on board for change. The world we know could be made better in so very many ways.
In recent years there has been growing interest in the potential link between a number of modifiable lifestyle risk factors and the development of dry eye disease, the goal being to inform cost-effective disease prevention strategies at the population level. This is important, since the public healt
As an optometrist who specialises in dry eye disease (DED), I am constantly trying to stay on top of the latest research and developments, so it was with great enthusiasm that I embarked on the British Contact Lens Association (BCLA)’s dry eye management and contact lens retention certificate course
What? Me? Causing dry eyes? But how? In addition to treating dry eye disease (DED), many medical professionals, including eyecare providers, may be causing dry eyes. The primary ways we are increasing
In the early days of my clinical career, most products for managing dry eye disease (DED) focused on increasing eye lubrication using a limited range of ingredients. Although artificial tears remain a mainstay of DED management today, there now exists a plethora of products for eyecare practitioners
He aha te mea nui o te ao? He tangata he tangata he tangata. What is the most important thing in this world? It is people, it is people, it is people.
The first and second editions of this textbook were written by Professor David Pickwell, who specialised in binocular vision and ocular anatomy and physiology and was one of the first professors of
Ocular demodex infestation is recognised to be an important cause of chronic blepharitis1 and a number of commercial anti-demodectic eyelid formulations are currently available2. However, to date, limited studies have investigated the safety and tolerability of these commercial anti-demodectic eyeli
It is well recognised that tear film lipid layer instability is one of the hallmarks of evaporative dry eye disease (DED), yet most artificial tears are water-based and thus do little to replenish the disrupted lipid layer.
The job of the optics industry is to support those with visual impairment and prevent others from developing it, but for patients who are neurodiverse, such as those with autism spectrum disorder, more has to be done to meet their needs