Rohto Dry Aid (RDA) relieves eights symptoms of dry eye – itchiness, dryness, soreness, irritation, burning, grittiness, stinging and tiredness. Operating as eyecare specialists since 1909 and recognised as the number one eyecare brand in Japan, RDA hydrates, restores and protects, providing soothing and effective relief for up to 12 hours.
Almost six out of 10 adults now suffer from dry eye disease (DED)1. Unfortunately, most people are unaware they suffer from this condition and don’t know what symptoms to look out for. The main symptoms of DED include watery, itchy, gritty, burning, sore, tired, irritated, stinging and blurry eyes, difficulty opening the eyes, light sensitivity or just really, really dry eyes.
It is common for dry eye sufferers to experience a combination of both types of dry eye2: aqueous, where the tear glands don’t produce enough tears; and evaporative, making up 85% of dry eye cases3, caused by a damaged tear film lipid layer which increases tear evaporation. RDA is unique to the already available eye drops as it works on BOTH types, making it easier to recommend a suitable dry eye relief drop to patients.
With the right management, dry eye can be improved and its symptoms relieved.
The innovative Tearshield Technology formulation combines ingredients which target all layers of the tear film, aiming to end the vicious cycle of dry eye. The unique lipid-enhancing formulation is particularly effective for evaporative dry eye as it enhances the thickness of the lipid layer and the spread, stabilising the tear film and restoring its natural function – breaking the cycle of dry eye effectively.
In a four-week clinical study4, Rohto Dry Aid was proven to significantly improve ocular discomfort and to be long lasting:
Dry Eye sufferers may experience more than one symptom without knowing what it could be. If left untreated, the dry eye cycle continues and, with time, it can cause severe damage to the surface of the eye and impact quality of life. Rohto Dry Aid is effective for, but not limited to:
- Digital screen users – intensive use of screens causes eye strain, less blinking and dryness
