Your vision, purpose, values and culture guide and inspire your employees. Business owners usually have a strong sense of the behaviours and attitudes that are important to them, which they hope will permeate throughout their organisation. But setting up those qualities formally provides your employees a beacon to guide them to deliver their best contribution to your business. Pair this clear sense of purpose with a positive, supportive and highly productive working environment and you’ll have a winning formula that sees your team performing at optimum levels.
A sense of daily purpose
Having a vision for your team to collectively aspire to is vital in providing the shared drive to achieve. Although a vision is forward-looking and usually the brainchild of the founder of a business, as the business grows and develops in a constantly dynamic external environment, that vision can be influenced by input from senior team members. The purpose of the vision is usually built around providing exceptional products and services. For example, our purpose here at Positive People is to deliver high-impact HR solutions. That is what we set out to do every day.
Values regulate relationships
Using these values as a starting point, it’s wise to involve employees in discussions around what the values mean to them in terms of actual behaviours and attitudes in their day-to-day working life. This brings the values to life, gives employees constructive input and allows for a realistic understanding of what it all means in practice. These values need to be frequently referenced, especially by senior managers, and communicated in all your employment documentation, as well as on all applicable company documents.
