Often half the battle in securing sales in the optometry game comes down to capturing customer attention and physically getting them in the door, so the right window display is key.
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Straight from Silmo Paris, French eyewear brand JF Rey repacked its bags and headed to Singapore and New Zealand to present its partners with a taste of its new optical and sun collections. With JF
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Australia’s first blind fashion designer, Nikki Hind, lost half of her vison in both eyes after suffering a stroke while pregnant in her mid-30s. The stroke left her legally blind, since she’d been unable to see with her left eye since birth.
Professionalism for dispensing opticians encompasses clinical competence, interpersonal skills, and personal and practice presentation. Upholding these standards builds reputation, improves workplace relationships, and enhances business opportunities.
This is the first of a two-part series explaining the optical mechanisms and perceptual interpretations of distortion. Part two will examine clinical strategies to resolve distortion. As prescriptions
Inventory management is one of the most impactful ways I support practices. Done well, it streamlines systems, improves cash flow, enhances the patient experience and increases profitability. Conversely, poorly managed inventory can create stress, tie up cash and limit a practice’s ability to grow.